Author: Cindy_liftery

Your manager hands you a stretch assignment or even better, gives you a promotion. But all you feel is a nagging sense of doubt about your own ability — like a Greek chorus warning: “You’re not ready for this!”

Getting a vote of confidence from our leaders should leave us feeling more confident and powerful than ever, shouldn’t it? For many women, it actually does just the opposite, giving us intense pangs of self-doubt. We criticize our own performance, convinced we’re not measuring up, even when we’re getting good feedback.

Why is this happening? 

Meet Your Inner Critic

Some self-doubt is natural when we take on new responsibilities. After all, we may not have 100% of the skills and experience we need going in. A little fear can even be useful when it motivates us to assess our gaps and make a plan to fill them.

But sometimes the voice of self-doubt can feel more like an unruly backseat driver. Researchers tend to call that negative, critical voice our “inner critic.” Everyone has one.

But, bottom line: if self-doubt leaves you anxious at the end of the day, or second-guessing what you (or colleagues) say in meetings, then you’ll want to learn to turn the volume down on that inner noise.

Sometimes the inner critic is strong enough that it begins to undermine our confidence. Known as Imposter Syndrome, it’s characterized by strong feelings that we’re a fraud, and that others will eventually find out the “truth” about our abilities. And it can start to impact our performance at work. 

This was the case for my client Erin*, who secured a coveted promotion to the executive VP ranks of her firm. On the surface, it was a crowning achievement of her decade of success in a heavily male-dominated field. But her smile felt forced. She felt like all eyes were on her, waiting to see if she measured up to her new title.

Instead of relaxing and enjoying her upgraded role and salary bump, Erin was feeling more pressure than ever. In meetings, she scoured the faces of her new peers for signs they might be doubting her performance. She resisted sharing her own ideas, worried that she might say the thing that would expose her as woefully unprepared for her new duties. Ironically, she was probably the most prepared person in the room; the constant self-doubt led her to double-down on the amount of time she spent shoring up her knowledge and double-checking presentations. But the extra time at work also meant less time with her five-year-old daughter, and an embarrassingly short fuse when she was at home.

She started to wonder if the promotion had even been worth it. In her old role, she knew her stuff, and hadn’t needed to work this hard. She even considered trying to get her old job back.

We worked together to quiet her inner critic, so that she could begin to see herself as the trailblazing leader that others saw.

The Role of Bias

Imposter syndrome is regularly “diagnosed” in women in leadership roles. Even high achieving women who have collected prestigious degrees and titles aren’t immune from feeling it. 

Early psychological research led many leadership scholars to conclude that imposter syndrome was some sort of pathology. If they could just “fix” their imposter syndrome, the thinking went, these people could stop doubting themselves and start feeling happy, confident, and fulfilled.

But new research suggests that imposter syndrome is not some sort of failing. If anything, it’s a sign of how finely tuned our internal radar is. If you’ve been socialized as a woman, you’ve likely absorbed big and small cultural messages about who belongs in leadership and who doesn’t. This can be as subtle as the holiday newsletter picturing the all-white, all-male executive team. Or it can be a pattern of how women are treated in meetings.

In the Harvard Business Review, Ruchika Tulsyan and Jodi-Ann Burey assert, “Many of us across the world are implicitly, if not explicitly, told we don’t belong in white- and male-dominated workplaces.” 

In cultures that routinely insinuate that female leaders are less capable, and that working mothers are more expendable, it’s not surprising that we end up questioning whether we really measure up.

So, it’s helpful to understand that feeling like an imposter often has roots in real biases. And yet, that doesn’t mean we’re stuck feeling this way.

Taming the Inner Critic

The most common advice for dealing with your inner critic is “fake it til you make it.” Or maybe you’ve been encouraged to recite affirmations of how amazing and smart you are. The trouble with this advice is that it doesn’t do much to address the real anxieties and pressures that come up when we’re working outside our comfort zone.

So, what can you do to regain your mojo?

1) Learn to identify the voice of your inner critic

Listen in and learn to identify the voice of your inner critic. You’ll probably realize that the voice of the imposter typically offers a predictable monologue of a few doubt-inducing phrases. Maybe it says, “you have no idea what you’re doing,” or “they probably think you’re clueless.” 

You might even give that voice a name. One colleague of mine calls hers Frank. She’ll then tell herself, “Oh, there goes Frank again, telling me my work isn’t good enough.” Calling out your imposter voice can remind you that it isn’t the voice of truth. It’s just good old Frank, like the reliably cranky uncle at your holiday dinners.

2) Question internalized messages about your capabilities

Once you understand how your inner critic speaks to you, consider where it got its script. When you notice the critic in your ear, ask yourself, “What is it that I’ve heard or experienced that’s making me want to believe that voice?” 

Question whether you truly believe those outside messages. Chances are, you don’t. 

3) Seek out diverse role models and mentors

Part of what can make our inner critic so pernicious is feeling like we don’t have a place to share our doubts or any help navigating them. Imposter feelings aren’t something we can easily discuss with our colleagues or friends… and certainly not our bosses. 

Tulsyan and Burey posit that those socialized as men often benefit from a built-in network of colleagues who look like them. Those networks can offer encouragement and advice at critical moments. Having that support and camaraderie may help men to view doubt as a normal phase of growth, and allow them to move through it more easily.

Women may have to work harder to build those support systems, but they’re no less important. If your workplace isn’t teeming with a diverse set of successful role models — and let’s be honest, few places are — then it’s time to expand your circle. Women’s leadership groups, a trusted mentor, an experienced coach, or even a supportive alumni organization can provide steadfast support to help you move through challenging circumstances. 

4) Recall your options and resources

Even in a recession, your current gig is probably not the only game in town. If your imposter is right — unlikely, but let’s go there — and you’re not cut out for your work, remind yourself of the skills and abilities you have to fall back on, the things that got you this far in your life and career. When clients do this exercise, they often discover that they have options —  usually a lot of options. Seeing how resilient, resourceful, and capable you are can take the pressure off and get you back into the zone of enjoying your current opportunity to learn and grow.

If you start hearing your own inner critic, these steps can help you successfully manage it. In fact, learning to silence that negative voice can shore up your confidence to take on even bigger challenges down the road.

 

Shawna Samuel, MBA is the founder of The Mental Offload, an executive coaching firm focused on the unique needs of women balancing leadership and family responsibilities. She is also the host of The Mental Offload podcast.

 

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I was a stay-at-home mom. When my sons were young, I stepped away from my 10-year advertising sales career to become my family’s primary caregiver and household manager. With no roadmap for my career pause, I took a leap of faith. The days were long and often tedious. And at times, I felt conflicted about how I was spending my time and energy. But to this day, I have zero regrets — my memories of those years are filled with some of my sweetest moments. 

After an 8-year break from the traditional workforce, my younger son started Kindergarten. And the next day, I dove head-first into rebooting my career. While I was away, the media and advertising landscape as I’d known it had changed, so I embarked on a crash course to get savvy. But I was confident that the skills and strengths that drove my success in v1 of my career would serve me in v2. Plus, I’d built new skills and grown immensely during my most significant and challenging role ever — motherhood. 

Within a few months and after many conversations with people in my extended network, I landed a sales role with a small advertising technology company. And a few months after that, I left for a dream job at Facebook, where I spent eight transformative years. How did I do it? 1) I leveraged my network near and far, connecting with people with whom I hadn’t spoken in years, 2) I was fortunate to encounter leaders who, despite my career pause, were willing to take a chance on me, and 3) I truly believed that I was more capable and empowered than ever and that anything was possible.

By sharing my story, I hope to help normalize career breaks and embolden women to embrace hitting the pause button. So whether you’re taking a break, considering one, or planning your reentry to the workplace, here are some of the lessons I learned along the way.

Cherish the time and have trust in yourself

If you’re taking a pause, trust your decision and honor the time wholeheartedly. This is a precious time for you and your family, so make the most of it. Your capacity, strength, smarts, and skills will not diminish! Trust that you’ll be able to access everything you need and more when the time comes. When I was uncomfortable and conflicted, I worked hard to stay engaged in the experience of being a full-time stay-at-home mom. And I had faith that I would figure out my next move when the time was right.

Keep your interests and strengths alive

If you want to do unpaid or volunteer work during your break, be strategic about your choices. I made a special effort to seek out unpaid projects that leveraged my experience, strengths, and passion points. For example, I wrote restaurant reviews for a friend’s start-up food website and helped with a monetization strategy. I also volunteered my time working for the marketing director of a local youth crisis center, and was part of the leadership team responsible for rebuilding our community playground. 

Whatever your choices, take pride in that work, and make it part of your career highlights. Showcase your volunteer achievements using LinkedIn’s recently launched Career Breaks tool, designed specifically to “make it easier for candidates and recruiters to have open conversations around the skills and experiences professionals amass away from the traditional workplace.”  

Build a support network

When you embark upon your return to work, invest in a coach to help you clarify your strengths and skills, define what you want, and chart your path. Even when it feels uncomfortable, push yourself to schedule coffees, lunches, calls, and walks with anyone you can learn from and be inspired by. The work I did with my coach in the months leading up to my reboot was essential to building my confidence and believing in what I could do next.  

Commit to your story

As you’re considering returning to work, become crystal clear on your path to date, your distinct qualities, experiences, and skills, and what you want to do in the next chapter. Write it down, practice saying it aloud, and get feedback from trusted advisors. This is your story, and your ability to articulate it compellingly is vital as you launch your career reboot. I knew that I wanted to return to a role similar to the one I had left eight years prior and that I was capable of stepping back into it. I wasn’t willing to settle for a position that didn’t meet, if not challenge, my capacity and skills. This clarity allowed me to achieve my goals.

Be unapologetic

When interviewing for new roles, own your story, and make no apologies for the time you took off. Contrary to what many may fear, pausing our careers to spend more time with our families makes us better employees and leaders. We’ve gained invaluable perspective, become wiser and more adaptable, and tackled a new set of challenges. Here’s the authentic story I told and continue to tell: I’m grateful for having had the privilege to take a career break and spend more time in my kids’ lives. I wouldn’t trade it for anything. And now, I could not be more excited for the next chapter and to get back to work. Next question!

The prospect of taking a break or planning your return to work can feel both daunting and exciting. I encourage you to create your own playbook and stay open to the possibilities. And don’t apologize — it’s okay to take your foot off the gas. Finally, have trust that you’ll find your way back when you’re ready. I’m rooting for you.

Kerry Barlas is the Founder/CEO of KBar + Co, a sales coaching and advising firm. You can reach her at kerry@kbarandco.com.

 

 

Have you found yourself in the “default parenting” role without even realizing how you got there? And by default parenting, I mean that you’re the one who does the lion’s share of the day-to-day work to run your household — managing the kids’ schedules and all the accompanying text chains, making sure your pantry is stocked with food and thinking through meals for the week, getting all the laundry done, folded, and put away, knowing where your child’s favorite soccer jersey is or that special blanket that he/she loves so much, packing lunches… as well as being the primary homework helper, emotional support system and keeper of all things in your house. 

Sound familiar? This is what researchers of gender equity in the home call the “emotional load,” “mental load” or “second shift,” and in many countries, the majority of women carry this burden on top of their responsibilities at work. 

And it’s burning out working mothers at unprecedented rates. 

According to Deloitte’s Women at Work 2022: A Global Outlook Report, 53% of women surveyed say their stress levels are higher than they were a year ago and almost half report feeling burned out. The disruption caused by the pandemic as well as shifts in company expectations led to the Great Resignation where more than a million women left the workforce (myself included) because their caretaking responsibilities became too much. And now we are seeing the “great breakup,” with female leaders demanding more from their employers and willing to leave their current jobs to get it.

It is estimated that women spend on average three to six hours per day on cooking, cleaning, and other domestic tasks, compared to men’s average 30 minutes to two hours. And according to a January 2020 report from Oxfam, the unpaid labor of women and girls around the world contributes an estimated $10.8 trillion to the global economy each year. Women’s unpaid labor at home increased by 153% during the pandemic, and it’s estimated they experienced approximately $800 billion in lost income.

These are mind boggling statistics and a huge challenge for the overall care economy, the fastest growing sector of work in the world. So how can we begin to solve these mounting gender equity issues and tip the scale to make invisible labor at home more equal?

Eve Rodsky’s New York Times best selling book Fair Play provides a framework for how to start. A Harvard trained mediation lawyer, the premise of her book is that our home is our most important organization and without systems and processes in place to make it run efficiently, other areas of our life will begin to crack. While I highly recommend reading the book, here are some simple strategies you can implement in your home right away:

1. Take a step back and ask yourself if there are better, more efficient ways to organize your home life

When you are operating on autopilot, hammering out the 22 things on your personal to-do list on top of a full day of meetings, the daily grind can be exhausting. And in many cases you may find yourself deciding that it’s easier to just do it yourself instead of delegating or asking for help. 

This mentality leads to overwhelm and could eventually burn you out. 

First: Take stock of everything on your plate and make a list of your invisible work — whatever you do to run your household. And do include everything — even small tasks like taking a minute to reply to a school email.

Then assess your strengths and weaknesses as they relate to each task, and consider your partner’s as well. Add these as notes next to each item on the list. 

Next: Ask yourself which tasks you wish you had help with. Which tasks bring you resentment? Which ones do you absolutely hate doing? Ask your partner the same questions. 

Finally: Ask yourself which tasks you’re willing to let go of completely. Sometimes for high achieving, people pleasing, Type A personalities, giving up control and allowing someone else to take over can be the hardest part. 

Let’s say that through this exercise you discover that both you and your partner absolutely hate doing laundry. Then perhaps you could consider outsourcing it. Or maybe your partner would love to start taking your toddler to his/her wellness checks but you’ve just never thought of asking — it’s just a task you’ve taken on by default. 

Depending on the ages and responsibility levels of your children, you may be able to start sharing more of the mental load with them as well. For example, think of that long school supply list you have to purchase every August. Perhaps you can let them select their own items on Amazon and add them to the shopping cart. Or maybe they can simply add those snacks they want you to buy to the master shopping list or Instacart basket.

Remember you are a team, and it takes a village to run a family!

2. No is beautiful

For people-pleasing personalities, saying no can be difficult. But learning to decline and set better boundaries are important skills to learn, especially when overwhelm and burnout start to set in. 

Pause before you say yes to anything extra. Assess if you have room on your plate to host the Thanksgiving dinner, volunteer at your child’s school, or cook a meal for a friend. While we all want to be kind and do charitable work, “I’ll get back to you,” is a perfectly acceptable answer which can give you more time and space to decide whether you have the capacity to take it on.

At work, take control of your calendar to block out some time for yourself, whether it’s a workout or just an hour to focus on a task without distractions. Assess if every meeting request you receive is a valuable use of your time. Can the issue be solved another way? And make sure to work within established systems and processes. Is what you are being asked to do part of your core job responsibilities? Are there other ways you can delegate or are your perfectionist tendencies getting in the way of your successfully doing that?

Remember that saying no can feel empowering and provide autonomy if your mental load is starting to overwhelm you.

3. Communicate, communicate, communicate

While talking with your partner about complex gender equity issues may feel heavy and not particularly fun, it’s really important to try to communicate how the mental load makes you feel. 

Chronic stress and burnout can lead to all sorts of emotional and physical symptoms, and there are lots of willing partners who want to help but may not even realize everything you’ve taken on.

From conception to birth and in the early days of caring for an infant, a woman’s body dictates the process, with our partners learning to assist. As an infant grows and reaches the toddler phase, it can be very easy to continue those early patterns where the birthing parent is in charge and the non-birthing partner waits for direction. Shifting that conditioning as your children get older takes open communication, patience, and a lot of practice!

Try discussing these topics when you’re out to dinner, over a glass of wine, or after the kids go to sleep when emotions are low and cognition is high. Or if you have a regular weekly check-in to discuss logistics for the week, use this time to discuss what’s working for each of you, what isn’t, and perhaps suggest swapping a few chores. 

Sharing the mental load with others will bring you more energy, joy and patience — allowing you to thrive instead of survive.

Sarah Sperry is a certified Executive Health and Wellbeing Coach and a Fair Play Facilitator. She has over 20 years of experience working in the financial services industry where she was actively involved in DEI, leadership, advocating for better parental leave policies, and overall culture change. She can be reached at sarah@sperrywellness.com or on social media @sperrywellness.

 

There are plenty of good reasons to look for a new job right now. Still-low unemployment rates mean that candidates have leverage in negotiations and a good shot at landing a plum role with a nice compensation package. The abundance of open positions offering location or schedule flexibility increases the likelihood of finding a role that could be truly life changing. And of course, financial need or fear of layoffs could certainly be a motivating factor.

Whatever the reason for your job search, you’ll want to make sure that the employers you’re courting support your particular needs for work-life integration. After all, if your new company sets you up for success as both an employee and a mom, you’re more likely to excel at work and at home, enjoy working for your employer, and feel happier overall. And really, isn’t that the goal? In this spirit, here are our top benefit picks with moms in mind.

Parental leave. But not just any parental leave. Generous and equitable fully paid parental leave, with a super-low 0-6 month tenure requirement. What’s more, the employer should offer the same leave to both men and women… and strongly encourage everyone to take it! Why? Because normalizing parental leave for both moms and dads means that you won’t take a career hit because of your time off. And getting spouses involved in caretaking from the get-go sets the standard for equal sharing of unpaid caregiving work at home. Which, of course, is good for YOU.

Post-leave back-to-work programs. Going back to work after maternity leave can be very difficult — it’s common to feel guilty leaving your baby, unsure of how you’ll handle both employee and parent responsibilities, and nervous about any changes at work that happened while you were gone. Back-to-work programs allow for a more gradual transition. New moms work part-time at full pay for the first month post-leave and often receive coaching or extra support.

Non-baby caretaker leave. It’s true that new babies need care, and that parents need time to bond with their newest additions. But children don’t stop requiring care just because maternity leave has ended. Caretaker leave allows time off to look into medical, developmental, or educational issues that arise as your kids are growing up, and also to provide care for your own aging parents as needed. 

Subsidized on-site childcare. If you’re considering an on-site or hybrid role in a large company and have young children, this one’s an obvious perk to look for. 69% of women with children under 5 would be more likely to choose an employer that offered on-site daycare or benefits to help pay for childcare — and with reason. It’s easier to relax and do your best work when you know your children are nearby and can be reached at a moment’s notice. Without an extra commute to drop off and pick up kids, you gain extra time in your day. And then there’s cost savings. Need we say more?  

Backup childcare. Nanny sick? No school today? This temporary backup care is designed to step in when your regular childcare arrangements are disrupted, either expectedly (such as for scheduled closings, holidays and vacations) or unexpectedly (due to illness, inclement weather, and the like). Corporate-subsidized backup childcare alleviates stress and allows you to keep working. 

Dependent care flex spending accounts. Childcare is just plain expensive. Dependent care flex spending accounts allow parents to set aside pre-tax dollars to pay for childcare, which can result in non-trivial savings.

Fertility support and services. Some of us need a little extra help becoming moms. When this is the case, benefits that help pay for expensive services such as in-vitro fertilization and egg/embryo freezing can be the deciding factor in your choice of workplace.

Organization-wide salary reviews. At the end of the day, most of us are working in order to earn money, and salary matters. The motherhood penalty is real, with moms earning an average of 15% less for each child under 5. So fair pay is essential. Ask about company-wide salary reviews. If the employer ensures equity by level and position across the organization, that means you’re less likely to fall into the pay gap. 

Equity-focused performance reviews.  Many companies have annual performance reviews to evaluate employees’ accomplishments and growth areas. The best companies also ensure that all employees (regardless of gender or maternal status) are given equal opportunities for learning, growth, visibility and advancement. Think of things like highly visible projects, task force participation, and leadership opportunities. This is the stuff that promotions are made of, so ask if it’s allocated fairly and equitably.

Lactation rooms. Just ask anyone who’s had to pump in a corporate multi-stall restroom. If you work on-site, having a clean, comfortable, private place to pump milk multiple times a day does make a difference.

MilkStork. This service for nursing moms who take business trips ships freshly pumped milk home for consumption or safe keeping. 

Mental health services. Life plus work can be stressful at times. Adding parenting to that formula can considerably up the ante. Mental health benefits can provide therapy or coaching sessions to help ride the inevitable waves.

Women or parent-focused employee resource groups (ERGs). Finding community and support among colleagues who also happen to be parents can make for understanding ears, fabulous connections, and positive feelings about your workplace.

Got other benefits we should add to the list? Let us know!

 

In 1955, my grandma looked out from her stage — an arena filled with patched up living room furniture, acquaintances guzzling their sixth Goan beer, and party streamers flowing like the drapes of velvet stage curtains.

Her voice rang out, dropping down and then soaring high, full and then whispery soft. As her last note faded, she took in the trembling passion with a huge inhale, promising herself that living room performances were enough, that they had to be enough because Papa had shot down her pleading for a musical degree as fast as he was now shooting down his tangy beer. 

Living in India, I could not understand why being female made you less of a person, and yet I was constantly hit by painful reminders that it did. I saw my grandma’s reality echoed across the country with women I knew, women in hospitals after being attacked with acid, women like my mom who had to stand up for herself as the only woman in her engineering college.

“The world is changing,” my dad assured me.

Is it? If it was, it was changing too slowly. The unfairness of it left me with the deep seated conviction that something was wrong. 

The next few years I stood up as often as I could, my voice ringing with cries of change.

The first time I took the stage — my arena filled with a hundred girls sitting on overgrown blades of grass under a makeshift hut roof — I launched into a what-would-soon-be-weekly English class I taught to underprivileged girls in Goregaon, India.

Two years later, I took the stage — my arena filled with chipped tables, fidgety eight-year-olds, and the stifling heat of Mumbai summers — and I delved into a lesson on gender inequality that I had been recruited to teach at an Indian government school.

A few years later, after moving with my family to the US, I launched FEdream, an organization dedicated to sending underprivileged girls in India through college, hoping to fill a gap I believe has the potential to change lives. Today, FEdream has funded and cultivated a community of over seventy-five women, hosted career fairs, and partnered with large organizations and companies like Schlumberger who see the value in our mission. 

About a year ago, I took the stage once more — my arena, a machine design class I found myself the only female student in. This disparity rang true across the training institute hosted by IMTMA, the 65-year-old Indian Machine Tool Manufacturers Association. Filled with trepidation about challenging authority (and god forbid, seeming ungracious), I set up a meeting with the six male directors of IMTMA to explore the possibility of proactively including women in their programs. To my elation, they acknowledged the disparity, and together, we created a production and design program for underprivileged women engineers, funded by FEdream. A couple months later, a cohort of women made history as the first female class and the most women the institute had ever seen. 

When I was given the opportunity to get involved with Laddrr, I said yes immediately. For me, the fight for equality has always centered around education and I have seen the impact it can have. Laddrr’s mission to empower millions of women with educational resources and organizations resonated. 

In late August the Laddrr team took the stage — its arena, the podium at the New York Stock Exchange where the closing bell would chime in honor of Women’s Equality Day. Listening to speeches at the restaurant before walking over, I was struck by what one of the male speakers pointed out. We women so often question and discount ourselves — we tell ourselves we are not qualified, our ideas are silly, our efforts are small. We swallow our words, desperately afraid of seeming incompetent. I realized that in a world where women are still fighting for equality, I need to stop cutting myself down. I vowed to pay attention to the way I behave in the future. 

As the closing bell clanged, its ring filling the room, TV screens, and our hearts with hope, I thought back to my grandmother’s silenced voice and smiled. The world is hearing us now. 

Rachel Pontes is the founder of FEdream, Liftery’s Young Adult Advocacy board member, and a student at Dartmouth College.

 

When I joined Twitter as a mom of three in my mid-thirties, I was hardly expecting fireworks. The pandemic was in full swing, and I’d found myself forced to return to work after taking a few years off to be with my three young kids. So here I was, back at work full-time in EdTech, with my oldest two trying to adapt to online learning amidst a global shutdown. My littlest, 5, not yet in school, remained glued to my side, drawing on her iPad, while I attempted to work from home.  

I initially created that Twitter account to learn about digital collectables, or NFTs, which seemed like the perfect distraction from my Covid reality. My first love is the arts, and I was excited at the prospect of collecting these beautiful, digital creations — and directly supporting the artists who made them. Traditionally, if an artist sells an original work of art, they do not continue to profit from that work if it’s sold again in the future. But NFTs are different. The secondary sales of these pieces can continue to support the original artist via royalties set in a smart contract. As little as I understood at the time, I could tell this was something revolutionary. So I set out to learn more about the blockchain technology that enabled it.

I began my Web3 journey by discovering different artists in the space and carefully dipping my toes into the NFT waters. But it wasn’t until the emergence of women-led NFT projects that I really found my place and my people. I was ecstatic to find projects with diverse female artists and founders creating art that celebrated women! These projects had carefully thought out roadmaps, admirable goals, and large charitable components benefiting causes I believed in. As I explored the different collections, I saw how each project had cultivated its own unique community. And immersing myself in these different Web3 communities was truly transformative. The support and love we gave to one another during this difficult time was unlike anything else I had ever experienced. The world around us was crumbling, but here we were, learning, growing, exploring, and traversing this new technological terrain together. We were listening to and uplifting one another, often chatting day and night, and excitedly sharing any new knowledge or skills. It was exhilarating connecting with women from all over the world over our shared values and passions, all within the context of this groundbreaking art. 

My littlest, who was right by my side during this time, was just as excited by this whole process as I was. We would spend hours exploring these digital collections together, basking in their tremendous beauty. Meanwhile, she had been spending her days creating her own works of digital art on her iPad — a collection of magical unicorns holding their favorite sweet treats. Of course our online explorations sparked ideas for new traits she could draw for her unicorns. “Look at the rainbow teeth on that Bored Ape! I want to make something like that for the unicorns. Check out the astronauts in the Women Rise collection. They’re ALL girls! And so are the Boss Beauties! Wow, all of the World of Women are soooo beautiful, Mommy!” It was magical seeing the collections through her eyes, watching the art inspire her, and then witnessing what she would create. Before long, she had drawn hundreds of traits for her unicorns — a similar number, we learned, to those featured in the large collections we’d been following. As we explored together how these collections were made, we learned about the process of generative art, where all the traits are imported into a system which randomizes them and spits out a collection made up of individual pieces that are similar, yet unique. Then one day the idea just clicked: these sweet unicorns with their hundreds of traits would become their own generative art collection. 

Since that time, my daughter’s characters have evolved even further — they’re now the foundation of an early childhood educational media company with the goal of educating and onboarding more parents and kids to Web3. We break down the technical concepts so they’re easier to grasp, and we help families explore Web3’s incredible potential. Never in a million years did I see myself founding a company, but the opportunity to build something impactful, together with my child, feels like a dream come true. Who knows what will come from this new venture, but it has solidified for me that we are never too old (or too young!) to start something new. 

Ariel Rosen is Director of Innovation and Strategic Partnerships at LawShelf and founder of SweetCorns. You can find her on Twitter at @SweetCorns_NFT.